Getting noticed
starts here.
The platform the optical industry relies on — in the Netherlands, Flanders and Wallonia-Luxembourg. Print, digital and social, seamlessly aligned.
Facts & Figures · as of Q4 2026
Reach that
matters.
Reach every professional in the optical industry in the Netherlands, Flanders and Wallonia-Luxembourg.
Print & online
Social reach · Netherlands and Belgium combined
Source: Eigen CRM-, mail- en webstatistieken LT Media · as of Q4 2026 · Cijfers worden per kwartaal geactualiseerd. Figures marked as indicative are estimates.
Platform overview
What works
where?
Eyeline offers a targeted mix of print and online per country. The overview below shows at a glance which options are available in the Netherlands, Flanders, Wallonia and the DACH region. Click an option for more details.
You reach the DACH region with a Custom Mailing.
Magazine
Print
the foundation.
Eyeline Magazine appears 6× a year — in the Netherlands, in Flanders and as a French-language edition for Wallonia-Luxembourg. The formats are the same in every edition; below you can see what is possible, with examples from the magazines.
Examples from the magazine
1/1 infotorial links en 1/1 advertentie rechts
1/1 advertentie links en 1/1 infotorial rechts
Spread advertentie
1/1 advertentie rechts
1/1 advertentie rechts
Formats
- Full page210 × 297 mm
- Double-page spread420 × 297 mm
- Half page portrait88 × 272 mm
- Half page landscape185 × 130 mm
- Inside front, inside back and back cover210 × 297 mm
Online Subscriptions
Online in Beeld
all year round.
A constant presence, priced more keenly than buying separately. Available for the Netherlands and Flanders. Combi Netherlands + Flanders: 50% off the second subscription.
Regular
€ 1.950/year
Extended
€ 2.950/year
Maximum
€ 7.500/year
* Online news item: you decide what you want to communicate, from a product launch or new collection to a trade fair appearance or other company news. We publish the news item on www.eyeline-magazine.nl and, if you wish, on www.eyeline-magazine.be. Through our weekly newsletter and LinkedIn we then give your news extra attention within the optical trade.
Combi Netherlands + Flanders: 50% off the second subscription
Want to serve both the Netherlands and Flanders? Book two subscriptions and pay half price for the second.
Your online communications team
Every annual online subscription gives you more than online visibility: you also get the support of our editorial and online specialists. Together we make sure your message lands at the right moment, through the right channels and with the right audience. We keep an eye on your publication schedule together.
- Editorial support
- SEO optimisation
- Planning and publication schedule
- Publication on website, newsletter and LinkedIn
- Monitoring of your subscription
- Reporting
- Personal advice
- Banner design (if required)
Custom Mailing
Your message
exclusively in the inbox.
A Custom Mailing is a standalone (dedicated) mailing in your own house style, aimed exclusively at your message. With a Custom Mailing you bring your brand, product launch, event or campaign directly to the attention of optical professionals. We take care of the (final) editing and design and send it to our database.
Rate
Custom Mailing rate
€ 1.495
Combinations
Reach
Scheduling and availability
The preferred send date is agreed in consultation and subject to availability. To give every Custom Mailing the attention it deserves, we send one mailing per week as a rule (two by exception). Allow at least two weeks between your request and the send date.
What it looks like
Two mailings just as they land in the optical professional's inbox. Click for the full mailing.
Clients speak
Proven in
the trade.
Praktisch
Aanleveren
& voorwaarden.
Advertentiemateriaal
- Bestandsformaat
- Certified PDF
- Kleurprofiel
- CMYK
- Resolutie
- 300 DPI
- Lettertypen
- Insluiten of contouren maken
- Afloop
- 3 mm afloop rondom
Formaatspecificaties
Full page
210 × 297 mm
Double-page spread
420 × 297 mm
Half page portrait
88 × 272 mm
Half page landscape
185 × 130 mm
Bannerformaten
Voorwaarden
Aanleveren via
traffic@ltmedia.nlAnnulering
Annuleren kan kosteloos tot drie weken voor de uiterste aanleverdatum. Daarna gelden de volgende annuleringskosten:
- ·Tussen drie en één week voor de uiterste aanleverdatum: 50% van de (advertentie)kosten.
- ·Vanaf één week voor de uiterste aanleverdatum: 100% van de (advertentie)kosten.
Gratis inbegrepen bij iedere advertentie
Een nieuwsbericht van ca. 100 woorden + één HR-beeld.
Al onze bedragen zijn excl. btw.
Commerciële voorwaarden
Bureaucommissie
15%
Voor erkende mediabureaus, op advertentietarieven
Voorkeurspositie
+10%
Gegarandeerde positie (rechterpagina of naast redactioneel katern)
Betalingstermijn
14 dagen
Na factuurdatum; facturatie per plaatsing
Ready to be
seen?
Get in touch with Mandy directly — she will put together a personal proposal based on your goal, market and budget.
Send a message
Published by LT Media · Atoomweg 63, 3542 AA Utrecht
Mandy Mooren
Sales Manager Eyeline and LT Productie
Social & Content
Social — together
across the border.
At Eyeline, social runs across the Netherlands and Belgium combined. A single post on LinkedIn, Instagram or Facebook reaches your audience in both markets at once — at no extra cost.
Wallonia-Luxembourg has no separate social channel. You reach the Walloon optical trade through the French-language magazine and the custom mailing.
3.500
Instagram
2.800
Facebook
2.500
LinkedIn
Social Basic (4×)
€ 450
Social Plus (10×)
€ 1.250
Single social post
Combi NL + VL: € 250
€ 175
Content is produced by LT Media
You supply the image library and product information — we write the posts and schedule the publications.